The Vegan Sausage Roll Principle

The vegan sausage roll principle is named after the vegan sausage roll from a UK baker called Greg's. In an e-commerce world distribution and fulfillment supply chains getting your products into the hands of customers is of vast importance it cannot be understated, he says. Shopify bought deliver which is their fulfillment operation in order to get its business off the ground. The company will push this as a key principle build out your supply network understand your fulfillment distribution according to Paddy Ashdown.