2min chapter

The Private Equity Podcast, by Raw Selection cover image

Oliver Gottschalg on How Private Equity Firms Can Identify Their USP To Target LP's

The Private Equity Podcast, by Raw Selection

CHAPTER

Private Equity Firms - How to Single a Private Equity Fund Manager to Attract Capital?

Private equity firms need to be clear about what they're good at and stand for. LPs may not like it, but if you want exposure to this type of private equity deal, that's the first part of the answer. You don't need to convince every single LP in the world. But you have a very clear story about what you're good at,. What makes you distinct? And then go in the market and attract the right part of capital.

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