Success Story: Bernard Arnault, Chairman and CEO of LVMH
Success Story with Scott D. Clary
LVMH: Strategic Expansion and Brand Innovation
This chapter explores the strategic expansion and brand management approaches of LVMH's Chairman and CEO, highlighting key acquisitions and the importance of heritage in luxury branding. It discusses the innovative decentralized management structure that preserves brand identities while fostering creativity and innovation. The chapter also emphasizes the significance of digital adaptation and talent nurturing within the organization to maintain relevance in a competitive luxury market.
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