I think that it would have been smarter for Netflix to do that first instead of this ad supported tier. The idea of getting ads for seven bucks, but no ads for 10 bucks just doesn't feel like a very great value to me. Like the $10 month plan still exists. But if you really wanted to disrupt, come in over the top with J cows plan and offer the free ad supported version. And then all of a sudden, right? Like you will everybody.

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