Design Fiction
The Futurists
00:00
The Importance of Imagination in Forecasting
The IKEA catalog from the future, that was a project. The engagement was with a place called the Mobile Life Center in Stockholm. They just they're like, we love design fiction. We want to do it with some of our students. Could you facilitate something? And so we just settled on after a bit of a conversation, settle on idea of like, let's just do a product catalog for IKEA from the future.
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