10min chapter

Trigger Strategy cover image

069: The alignment problem (not the AI alignment problem)

Trigger Strategy

CHAPTER

Navigating Team Alignment and Market Dynamics

This chapter delves into the complexities of alignment within teams and organizations, discussing the consequences of misalignment especially between sales and marketing. It further highlights a startup's journey in differentiating itself through innovative software while adapting strategies in response to market shifts and competition. The speakers emphasize the challenges of aligning product development with sales efforts, and the difficulties in ensuring software effectiveness amidst industry competition.

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