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238: No Such Thing As A Low Sofa

No Such Thing As A Fish

CHAPTER

Perfume Is a Metaphor for Advertising Techniques

I think it's an advert that offers you something exciting, like a cheeseb then it pulls it away. Never seen a perfume adve ah ha ababy, learly pull the par sie it'. It's become a metaphor for a broader advertising technique which is using an image that specifically triggers your different senses. And i found out e thing about perfume. In 20 14, a californian firm announced that they were making perfume for cows. So mosquitoes would bite the cows instead of biting people. Ta, unintended consequence. I was reading that benjamin franklin wanted once to invent a perfume. What if we turned our farts into perfume? What if we captured them?

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