How to Train Your Customers to Ignore Surveys

I think organizations are systematically training their customers to ignore them. So often now we see the layer comes up on the website in the middle of you doing something else which is your actual task and ask you, do you have a few minutes of your time to answer some questions about our website? Straight away there, you're distracted, you're irritated, and you've got to click yes or no. But that in itself, using the patchwork method that you describe now, that itself could be a question. Yeah, it does. I think it's an excellent idea. Nice and excellent idea. How do you think in as well that?