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442 Do It! Selling by David Newman

The Marketing Book Podcast

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How to Select the Best Prospects

A big part of business strategy is knowing who you are not a fit for and who you don't want to go after, even if it's a quick win. Even sophisticated sellers sometimes fall into this trap: Who needs us the most? So how do we find the best? Well, luckily in the last 20 or so years, we have this institution that has come up around the best companies lists. You might think, well, they don't need what we do. They're already doing great. Companies that are already doing great, here's the psychology of all of their top executives. In other words, they're driven by ambition. They're not driven by desperation. They are driven

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