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Out on the Wire Episode 2: Focus

Out on the Wire

00:00

The X Y Story Formula

Suspense is what you felt at the top of the show, because you were waiting to hear what ira was reacting to. Alex bloomberg invented a tool for this, the x y story formula. Is a statement of your project in two sentences. As a counterpart to the focus sentence, it helps clarify a very important piece. Maybe you've got your ark, you've got conflict, but is it interesting?

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