Hybrid casual Tower War: The evolution of core gameplay, growth & creatives, admon excellense (#93)
two & a half gamers
Introduction
In this chapter, the hosts introduce themselves as consultants and discuss their expertise in user acquisition, ad monetization, and game design. They also tease a new hybrid casual game and emphasize their goal to provide actionable insights based on their industry experience.
This is no BS gaming podcast 2.5 gamers session #93. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric Youtube: https://youtu.be/Gn49tbtPvYU Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-235cralar-rzJNo5gNa~yrYrrun7PDjQ
PGC Party signup - https://www.eventbrite.com/e/pgc-london-after-party-kwalee-x-bambassadors-x-two-a-half-gamers-tickets-788126897767?aff=oddtdtcreator
Agenda
00:00 Epic intro
01:25 Introduction and Game Overview
04:02 Tower War's Rapid Growth
05:29 Similarities with Other Games in the Genre
14:56 The Evolution of Tower War's Core Gameplay
19:48 Monetization and Hidden Features
25:13 Improvements and Missed Opportunities
26:51 Interstitial Ads and Gameplay
32:13 Different Approaches to Ad Placements
35:20 Ad Revenue Breakdown
38:31 Overall Evaluation and Rating
42:45 Creatives
46:13 Experimentation with Visual Styles
50:38 PvP and Hyper-Casual Headlines
53:48 Confusing Creatives and Inconsistent Visuals
54:24 Evolution of Games and Revenue
55:07 Game Revenue and Downloads
56:02 Top Games and Revenue
58:20 User Acquisition Channels
59:50 Advertising Spend on Facebook
01:01:25 UA Summary and Recommendations
01:02:45 Game Design and Progression
01:03:29 Retention and Long-Term Potential
--------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant https://lancaric.me/ Felix Braberg Ad monetization consultant https://www.felixbraberg.com/ Jakub Remiar Game design consultant https://www.linkedin.com/in/jakubremiar/ --------------------------------------- Takeaways
- Saygames has seen significant revenue growth, with the top month reaching over $5 million in IAP revenue.
- My Perfect Hotel and Tower of War are the top games in terms of revenue and downloads.
- User acquisition is primarily driven by Applovin, Google, and Facebook, with Mintegral and TikTok also playing a role.
- Advertising spend on Facebook is relatively low in the US, indicating a focus on the EU markets.
- The game's core gameplay and progression mechanics are strong, but there is room for improvement in adding more mechanics and progression layers.
- Retention rates are relatively good, with around 40% on day one and 3% on day 60/90.
--------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me
--------------------------------------- If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/stay-ahead-in-ua-for-2024-my-top?r=7qqaf&utm_campaign=podcast&utm_medium=web&showWelcome=true Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
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