The Forever Games (Ep. 4)
Gamecraft
How Do You Estimate Lifetime Value?
Some games for me like League of Legends I've probably spent over $2,000 on at this point. That's a pretty remarkable LTV given that I don't even think they paid to acquire me as a user. So one of the first things I would look at is the retention dynamics right and the idea of how many users are around after 30 days before 60 days then 90 days afterwards. The other thing obviously is does it have spending hooks that work over the life cycle of the consumer.
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