Dominoes, We Are the Number Two, or We Won't Get Your Business the First Time

In the united states, federal express realized that they could own a market with the positioning. Dominoes came in with a really cool proposition. They said, when you want hot, fresh, delicious piza delivered to your door within 30 minutes or less. Calld dominoes, if we don't do it, we won't charge you for the piza. If we don't deliver on time, you don't pay. This was in an ear up when literally nobody delivered,. and the few that did, always come and iud be soggy and cold.