The $100 MBA Show cover image

MBA1318 Guest Teacher: Mark Thompson- 8 Ways to Increase Your Customer Lifetime Value

The $100 MBA Show

CHAPTER

Maximizing Revenue Through Order Bumps and Subscriptions

This chapter explores strategies to improve customer lifetime value using order bumps and subscription models. It highlights how effective presentations of additional offers can enhance upselling and discusses the advantages of subscriptions for stable revenue and customer retention.

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