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Pretending I Endorse Your Product Is Fraud - WAN Show August 4, 2023

The WAN Show

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The Importance of Engaging Booths

"It's a convention slash but there has to be engaging stuff to do and we drilled that into the brand partners," he says. "I actually gave them far less guidance this year than I had in previous years." He adds, "We ended up with something that was far closer to what I wanted than previous years so they had just nailed it"

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