5min chapter

The Psychology Podcast cover image

Chip Conley || Wisdom, Midlife, and Peak Experience

The Psychology Podcast

CHAPTER

The Customer Pyramid

The customer pyramid is relevant across whether you're a defense contractor or a dry cleaning. The peak of this pyramid is to meet the unrecognized needs of the customer. Steve Jobs was quite famous at Apple for saying focus groups tell us nothing. You better understand both your customers really well.

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