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2025 Banking Forecast: Why Technology Alone Won't Drive Growth

Banking Transformed with Jim Marous

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Transforming Banking through Data and Technology

This chapter explores the vital role of customer data in improving financial services, emphasizing the need for personalized, integrated, and immersive banking experiences. It discusses the shift towards a more data-driven and AI-enabled banking landscape by 2030, while also addressing the challenges of outdated systems and the rise of fintech competitors. The conversation highlights the importance of strategy and leadership in facilitating this transformation amidst changing consumer expectations and technology advancements.

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