029 | Building Bottom-up in the US 3-tier system | with Brian Rosen, Chairman of Growth Beverage (Chicago, IL, USA)
MAFFEO DRINKS
00:00
Authentic Content and Truth in Communication
This chapter delves into overcoming the fear of sharing authentic content and emphasizes the importance of truth in communication within the beverage industry. It explores the paradox of hesitancy in posting content due to judgment fears, while highlighting the audience's craving for honesty and transparency.
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