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Building a brand from the ground up with Oyster HR's Kevan Lee
How to Win podcast with Peep Laja
Building a Brand From Scratch
At Oyster, we have the top stories about creating equal opportunities for folks around the world when it comes to employment. We go through an exercise called Story Structures where you have this hero story at the top and then four complimentary stories that filter back up into that bigger hero story. It connects those bigger narratives through a story that ultimately builds up to this bigger picture for us that we stir around global employment. That's the hero story. One of the stories underneath that then is all about the value of looking beyond your existing talent pools to find talent elsewhere which can unlock for a business. You're very deliberate about the stories that you tell underneath that why umbrella,. but I think once that why
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