Investing in the Early Stage of Venture Capital

We have this ben diagram in our deck rit that's like venture capital and private equity, and we kind of sit somewhere in the middle. We think like private equity, but we're coming down at a much earlier stage than private equity funds were ever able to do. It's just not in their d and a to invest in a brand one to five million rate. They don't understand the early stage. And there was a wide open gap it who's helping these brands cano get to eight to ten in top line. No one was there doing that. So that's why we created willow.