There's No Such Thing As "Revenue"
The Andrew Faris Podcast
00:00
How to Maximize the Contribution Margin on First Purchase in a Business
The move of a customer relative to their product purchase in the business ends up leading to all of these other strategic potential decisions. I'm absolutely not going to go finance growth, you know, like with debt or something like that because those cut those cohorts are not going to be worth enough money. That means my advertising strategy has to be built on how do I maximize the contribution margin on first purchase. So one of the pathways to growth is actually generating more returning customer revenue.
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