HUNGRY. cover image

bigfish: How Challenger brands can survive the “Doom Loop” to become a loved household brand - Perry Haydn Taylor

HUNGRY.

00:00

How to Sell to Consumers

Supermarket is disrupting a category by using electric vehicles to deliver food. They don't have any stores or bricks and mortar so they sell through an app called VAR. The company has designed products that were designed for the home not supermarket shelves. It's trying to evoke a sense at a blink which just is is subconscious to say oh I think I'm going to pick the natural one.

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