Branding Your Promise to Your Customer

In this episode, David Spinks speaks with Craig Forman, Lead People Scientist at Culture Amp about authenticity in communities. Culture Amp helps companies create an incredible culture and in today’s episode, David and Craig explore how culture can drive growth, engagement, and overall health for communities. Craig also led their community, Culture First, as they launched their in-person and now virtual community events and have fostered a place for everyone interested in culture. They also dive into how internal company culture is closely tied to the external community of contributors, ambassadors, and customers, and how companies can shift their workplace culture to benefit the overall good of the company, the community, and the world. Who is this episode for?: Community builders who are starting an in-person and online community for B2B Companies 3 key takeaways: - Craig believes that internal company culture is tied closely to the external community of contributors and ambassadors. When they both have the greatest good of their employees and community members in mind, the company and its community will thrive. - You have to trust that the ambassadors you’ve brought together have the passion to build your community when they share your values and how important it is to not have too many bottlenecks and allow them to run their community. - Craig talks about what they measure in their survey’s like did this meet or exceed their expectations, would they come and again and other questions that help them quantify the sense of culture and belonging.