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Five CEOs talk about their journeys, struggles, successes, and failures

First Principles

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The Importance of Long Term Deep Bets

Aether is the largest R&D in a day today. We're not even going to touch a bike for another two maybe three years we may touch another scooter next year and this is after the fact that aether is thelargest R&D  in a day today uh the entire day just focus on one thing because i know you can't do everything. It's happened so many times that we've learned some lessons out of them Um um we still believe that you've got to make long term deep bets but we've become very respect for the fact that you'veGot to make very few bets you cannot do everything.

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