16min chapter

Creator Playbooks  cover image

Meet The PR Genius Behind Lord Sugar

Creator Playbooks

CHAPTER

Media Frenzy and Crisis Management

Amidst controversy over a TV personality becoming a Lord, the chapter explores the chaos of handling a potential crisis on the final day of a TV show. It discusses the importance of staying calm, strategic media engagement, and peaceful conflict resolution tactics. Additionally, reflections are shared on the transition of reality TV winners to successful entrepreneurs, emphasizing the necessity of long-term business credibility over short-term gains.

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