How to Use Text and Visuals to Tell a Story

You can have text. There's nothing wrong with it, but you don't want to be telling your story word for word with it. It becomes a lot more like a TV screen as opposed to something that's just a feed add. So this is where it becomes a true skill set to figure out if we want to run a full vertical video,. What are we going to have in there as text that drives home the points that we care about? You do actually, yeah, you can pick you can pick different colors for it.