You've got to filter everything you're doing through the lens of your mission field, especially if you're trying to use digital for reach. Don't put insider messages in outsider spaces. Email is a great way to be insider. Have your insider content in your email channels and have your outsider content on your website. And even your website. I think it was Katie already in an interview that we did last year who said she was shocked by how many churches don't have anything about Jesus on their website. What a miss!

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