S4 E2: Facebook Ads/Prime Energy Drink’s Brilliance/Honest Co.’s Insanity
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How to Scale Up Your Facebook Ads Campaign
The other thing that we found that worked earlier with cost caps is low daily budgets, high CPA target. And somehow that combination works well to find those initial purchasers in cost caps before scaling it up. I actually think the Facebook ads platform today is a lot like taking the SAT. It's not about how smart you are and how good you are at running ads. It's about how well you know this specific platform because this platform changes so often.
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