The Importance of Brand Equity

"It's hard for me to tell if he is just a very smart, intelligent inventor who's just now recently become aware of what is actually happening," Musk says. "This could be the intentional watering down of this platform in order to like sort of let it dissolve out." He adds: "If I was sitting in the room with him, I'd be like, look, dude, you got 15 years of brand equity,. What are you going to call it? An X?"