2min chapter

Acquired cover image

Capital-Efficient Growth (with Zoom CEO Eric Yuan & Veeva CEO Peter Gassner)

Acquired

CHAPTER

When to Invest in Marketing?

When to spend more, when to spend a lass is not like that. As a founder in you have to spend time on marketing as well. Do not always fung on product or thesis. Marketing also is very important. However, when to invest o marketing is very chicky. Every business is different. In our case, we specifically, in milte decision, no marketing team for the fors of several years,. because this is not something new, right? Is a product or inotit is very, very mature market, ever. The standard we do conferencing, you know, out i you o produc works. You really delon. Yo, have marketing keep right

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