When to Invest in Marketing?

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When to spend more, when to spend a lass is not like that. As a founder in you have to spend time on marketing as well. Do not always fung on product or thesis. Marketing also is very important. However, when to invest o marketing is very chicky. Every business is different. In our case, we specifically, in milte decision, no marketing team for the fors of several years,. because this is not something new, right? Is a product or inotit is very, very mature market, ever. The standard we do conferencing, you know, out i you o produc works. You really delon. Yo, have marketing keep right

We sit down with the CEO founders of two of the most capital efficient success stories of all time — Zoom and Veeva Systems — to understand how they grew to billions of dollars in revenue (and tens of billions in market cap) on very, very little capital invested. With the fundraising environment changing rapidly, we couldn’t think of a better topic to discuss or better sources of wisdom for founders, operators and investors all to learn from. Very special thanks to Jake Saper and our friends at Emergence Capital for inviting us and putting this conversation together at their 2022 CEO Summit!

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Statsig: https://bit.ly/acquiredstatsig24
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This episode has video! You can watch it on YouTube.

Links:

Peter’s great Medium blog

‍Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.