Emich’s In-Store Retail Philosophy and No-Hassle Pricing

Fred outlines current retail practices, no-hassle pricing, and how his team structures deals and F&I on EV leases.

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Episode notes

Today I’m joined by Fred Emich IV, Partner at Emich Automotive.

We cover how Emich Automotive became the #1 EV retailer for Kia, the challenges Fred’s faced as Chairman of VW’s National Dealer Council, and the evolving threat Scout poses to VW dealers — plus much more.

This episode is brought to you by:

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00:37 How did racing shape Fred's career?