#167 - Progress your sales with healthy customer tension (Jen Allen-Knuth, Community Growth @ Lavender)
30 Minutes to President's Club | No-Nonsense Sales
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How to Deal With a Problem in a Big Team Meeting
If your prospect doesn't want to start by aligning on the problem in the big team meeting, you need to explain to them that their view of the problem and solution is probably different from other people's. If it's a revenue problem, call out sales, CS and marketing and make sure all three voices are represented. Even if there is consensus here, get one more person involved in the deal cycle before making a solution recommendation.
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