Daniel McCarthy & Brett Hollenbeck - Digital Marketing Apocalypse - Part 2
Champagne Strategy
The Impact of iOS 14 on Digital Advertising
This chapter explores the transformative effects of iOS 14's App Tracking Transparency on digital marketing, particularly how it disrupts the feedback loops essential for ad effectiveness measurement. The discussion highlights the resulting challenges for e-commerce businesses, including shifts in advertising expenditures and difficulties in customer acquisition due to lost conversion tracking capabilities. Additionally, it examines the implications of changing privacy regulations and the need for businesses to adapt their advertising strategies in response to these industry shifts.
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