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14. What can we learn from Shell’s purpose journey?

Future Proof

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The Unustainableto Developmot Girls

We have very clear ambitions and, in some cases, specific targets. For instance, on u n s d g seven, afordable and clean energy, we have an ambition to provide reliable electricity supply to 100 million people by 20 30. We're collaborating with partners to implement self sustaining access to energy projects that will help unlock local markets for energy products and services. And then we have set a target to become a net zeremissions energy business by 20 50 or sooner,. With specific milestones, not just for 20 50, but at junctures in the journey towards 20 50.

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