The Rise of Celebrity Conservatives

The online world is massively important when we're talking about this new level of power that this force has got, right? Yeah, yeah, I think I think that's absolutely right. And also what social media does in particular is break down the deference that they used to be between your kind of backbench, conservative MPs on the one hand and the leadership on the other. You can become a legend in your own lunchtime, really, within, you know, 24 hours of entering parliament if you've got that sort of social media game going for you. We have the rise, if you like, of these kind of celebrity conservatives. And I do think that they have made a big