The Importance of Understanding the People Behind Every Number

Marketers forget about the fact that these are not just numbers out there, right? These are actually people and people love interaction. I mean, those are important to focus on metrics, but focus on the people first and it'll go a long way. It's very important for everyone listening to understand that people buy from brands that they know like and trust. If they don't know the people, then there is just only so far that that affinity will go.