S2 E30 - Early Indicators for Measuring Demand Creation Impact
Stacking Growth | The B2B Marketing Podcast
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How Do You Get Your Ads in Front of Your Target Audience?
The up front expectation setting is going to be absolutely critical to a, you know, to get people on board. And practising patience, that's going to be required too - creating demand takes time. The other part to consider here is just where your brand is, where your solution is and in terms of the awareness levels of your buyer. So there's that spectrum, right? You're the unaware, the category were, um, do they know that they even have a problem right now? Or maybe they know it, but don't really want to admit it.
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