This week's episode features Taylor Holiday from Common Threads Collective, a key figure in the e-commerce industry.
One of our best episodes to date!
We get into various topics, including the Mona Lisa of e-commerce, the probability of a single-handed e-commerce brand reaching $100 million in revenue, creating peak moments in brands, and the future of e-commerce as a brand represented by a collection of feeds. Even if you're not deeply involved in e-commerce, this episode offers valuable insights.
Tune in for a fascinating discussion on the evolving landscape of e-commerce and brand building.
Chapters 📌
[00:00:00] Intro
[00:00:44] The Mona Lisa of e-commerce.
[00:06:27] Building and activating audience engagement.
[00:08:01] Negative customer acquisition cost.
[00:11:57] Expanding margin over time.
[00:16:22] Customer engagement strategies.
[00:19:33] Brandformance.
[00:20:25] Long-term return on investments.
[00:23:43] Understanding user behavior for growth.
[00:28:58] Memes and viral content.
[00:30:22] Leveraging Niche Viral Communities.
[00:36:00] The future of brand evolution.
[00:39:32] Creating peak brand moments.
[00:40:59] Culturally embedded behavioral spending.
[00:46:09] Winning with a valuable edge.
[00:47:39] Global labor leverage in business.
[00:50:33] Global market maturity.
🖇 Follow links 🖇
👉 Taylor Holiday on Linkedin
👉 Jake Mayell on Linkedin
👉 Yoann Pavy on Linkedin
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See you next week!
