468. When Product-Market-Fit Isn’t Enough: The Hidden Forces Behind Brand Loyalty, Gravity, and Increasing Consumer Spend (Shamin Walsh)
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The Struggle of Mid-Market Apparel Brands
This chapter explores the difficulties mid-market apparel brands face in establishing emotional connections with consumers in a crowded marketplace. It also addresses The Gap's recent leadership changes and efforts to regain relevance amidst industry challenges.
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