My guest on this week's episode of the podcast is Paul Bannister, the Chief Strategy Officer at Raptive. Paul is returning to the podcast for the third time; see the first two episodes here and here.
Our topic of discussion is Google's AI Overviews product, which I profiled in Google's Gambit. Among other things, we cover:
- How web publishers perceive AI Overviews;
- Whether AI Overviews have yet appreciably impacted publisher traffic;
- How AI Overviews might fit into Google's broader strategy with respect to the Open Web and Cookie deprecation;
- Google's claim that AI Overviews result in increased clicks to publisher websites;
- Whether AI Overviews can fortify Google against competition from other LLM-based search or chatbots, like Perplexity;
- Whether AI Overviews incentivize publishers to license their data to Google in exchange for exposure;
- Google's Quick View feature;
- What it means that Google's share of the search advertising market is expected to drop below 50% in 2025.
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
- Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance.
- Clarisights. Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to clarisights.com/demo to try it out for free.
- INCRMNTAL. True attribution measures incrementality, always on.
