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Revenue Builders

CHAPTER

The Essence of Leadership and Sales Success

This chapter explores the core attributes of effective leadership, distinguishing it from mere management by emphasizing mentorship and the necessity of tough conversations. It shares a transformative coaching experience with a young sales representative that highlights the importance of coachability and personal growth. Additionally, the chapter discusses essential traits for successful sales teams, underscoring self-motivation and the value of continuous improvement in sales interactions.

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