Did you know that the standard of Google searches has actually gotten worse over recent years? Once you think about it, it makes sense. Highly effective search means fewer searches overall. And fewer searches means less ad revenue. The financial basis of Alphabet, which is Google’s parent company, is, of course, digital advertising. Which means that undermining the quality of the company’s cornerstone product actually makes money. That’s how crazy the modern internet has become. There are, as the saying goes, many such cases.
Cory Doctorow, this week’s Downstream guest, has a word for this phenomenon: ‘Ensh*tification’. He’s written a book about it too. In front of a live audience at EartH Hackney, Aaron Bastani sat down with him to discuss it, and the implications of an internet that just gets worse.
Ensh*tification: Why Everything Suddenly Got Worse and What To Do About It explains the destruction of the internet by monopolistic, multi-trillion dollar forces. Silicon Valley, once a source for technologically-infused optimism, is now destroying the information space we all share. The internet still brings immeasurable value, of course, but the cost-benefit for society, and users, is increasingly up for debate. And things are only headed in one direction.
Doctorow argues that the rise of conspiracism, surveillance, addiction, and fraud is no accident. Instead, he claims, all are inextricably linked as Big Tech, led by some of the world’s wealthiest people, seeks to extract maximum value by undermining our very sense of reality.
So why does our online public square increasingly resemble a dumpster fire? How come, where I could once follow friends and loved ones, I’m now bombarded by AI slop? And is this deteriorating experience of the internet now bleeding into the physical world too?
Over 90 minutes Aaron and Cory discuss the book’s most eye-opening case studies, unpicking the insidious tactics employed by the tech giants, and revealing just how unscrupulous these companies are. Their end goal is, in many ways, at odds with a civilised, democratic society.
