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How Important Is the Col Action of Health Data to Establish Whether a Treatment Works?
Data is important at all levels to establish whether a treatment works or not. Patients worry about their health data being used for things like direct marketing, if you like,. And that's not wha we're talking about here at all. We're talkng about using the data to understand whether a particular treatment works or doesn't and improve the health of people like those very same patients. I think it's beholden on us to explain what we're doing.