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How to Build an Audience on Social Media Platforms
As a creator, one of the parts of your job is to adopt new social media platforms as they happen. You can win this game sort of a piece at a time rather than having to beat Facebook with Facebook. What I think is going to happen is that creators are going to realize if I invest in the open social web and I start building an audience there, I don't have to leave all these other platforms," he says.