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How Keith Cunningham Lost 100 Million Dollars and Built it Back

The Undefeated Marketing Podcast

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The Key Is Not to Have an Oyster

The key is not to have an oyster, the key is to have a pearl. Most people will set priorities and then not change their calendar to be congruent or aligned with new priorities. They wind up with goals instead of targets. A goal is something you can see, a target issomething you can hit. Those are two entirely different things. If we're going to have a goal, how do you turn that into a target? What's the shift in your calendar that needs to be made so that there's enough execution to cause the target to actually get hit?

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