3min chapter

The Undefeated Marketing Podcast cover image

How Keith Cunningham Lost 100 Million Dollars and Built it Back

The Undefeated Marketing Podcast

CHAPTER

The Key Is Not to Have an Oyster

The key is not to have an oyster, the key is to have a pearl. Most people will set priorities and then not change their calendar to be congruent or aligned with new priorities. They wind up with goals instead of targets. A goal is something you can see, a target issomething you can hit. Those are two entirely different things. If we're going to have a goal, how do you turn that into a target? What's the shift in your calendar that needs to be made so that there's enough execution to cause the target to actually get hit?

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