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The HERO System for Creating Viral Videos - Matt Johnston

The Agents of Change Digital Marketing Podcast

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Creating Viral Video Ads

The best thing you can possibly do is have a great videoad. A video just does so much more to sell people before they even click over. Never start with your logo, like all those types of things. Empathy response over liver hook is just, you need to grab them right at the top of the video. And we're putting ourselves on the same field as our target audience.

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