Communication is critical for every function inside of an organization. Every leader in an established company needs to be on the forefront of understanding how new technologies are going to impact all functions. If you were advising leaders and employees an an established, large company confronting the need to adapt and transform, what advice would you give them?
In this episode of Think Fast, Talk Smart, Stanford GSB Lecturer Robert Siegel sits down with Matt Abrahams to discuss the role of communication in helping businesses to adapt and transform and his new book The Brains and Brawn Company: How Leading Organizations Blend the Best of Digital and Physical Specifically. “You have to see how things are interacting with each other. You have to see how your organization is interacting both internally and externally. And so what we found is that great systems leaders were really good at managing the narrative,” says Siegel.
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