How to Make the Most of Your Email List

A lot of people that I want to work with already have a decent email list and they're just not making the most out of it. You'd be surprised how many businesses out there have custom lists, not just leads, but lists of customers they've acquired over many years who aren't emailing them. A local surf shop never ever emailed anyone who ever bought a surfboard from him. We sold every board in that shop in two days.