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PR Relationships, Parasociality, and Gaylor speculations (with Dr. Kate Kurtin)

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The Parasocial Relationship Between Kim Kardashian and Taylor Swift

parasocial relationships like interpersonal relationships are based primarily on three things. The first one is a social attraction so that is the extent to which the consumer or the viewer likes the personality or wants to befriend the character. The next one is a physical attraction this is  the extent to which a consumer funds the celebrity physically appealing. And then the last one is task attraction which is the extent in which the consumer perceives the character as being capable credible or talented.

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