How Attribution Tools are Hurting Your Acquisition
Ecommerce Playbook: Numbers, Struggles & Growth
The Relationship Between Platform Attribution and New Customer Revenue Growth
The hypothesis and the conclusion that will actually circle back to is this that attribution platforms in TA and incrementality models are redundant and don't offer unique insight into driving new customer revenue versus on platform attribution. So we're looking at multiple platforms and then we did this across multiple multiple brands as well. The data set that we're working with here in terms of setting up the experiment was about 70 weeks of time thousands of road rows of data for a number of different 10 to 100 on brands across six different attribution models. And Luke can you ask why did you choose seven day click for meta in particular? We prefer to use seven day click across our accounts for multiple reasons main one is just to strip
